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Using a Database to Grow Your Business

A powerful tool that any business should have.

CRM is supposed to reflect your methodology of doing sales and marketing and customer service, supported by data and by the interpersonal relationship that you have with each individual customer that does business with you.

CRM technology enables a front line person, a sales or marketing agent or a customer service rep, to instantly access all of the most relevant and important data about a client when that client contacts you, and use that data to give a personalized, relevant, and up-to-date response to the client.

CRM technology implementation lets you have smooth transitions between stages of a client’s relationship with you both in terms of projects and in terms of the client’s own activity. At the same time, you keep very detailed and accurate notes about every contact with a client.

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